If you are planning to create an ebook, then this might be the most important letter you’ll ever read.
If you want to create a quality ebook but you’re not aware about the important steps, then I urge you to read this article — immediately.
The very first thing you need to do is pick up a niche with high demand and low competition and then start your ebook creation process. But before creating your ebook keep these 20 questions in mind which will ensure that you come out with something that will provide tremendous value to your customers.
Ebooks are one of the HOT selling products in today’s internet world. Info publishing business is one of the most profitable businesses you can tap in and make some huge profits.
Writing a simple ebook in your niche should not be difficult, if you go about systematically planning your writing process.
In this article you will learn the exact questions you need to ask yourself planning your ebook creation process.
These 20 questions if answered, before you start your ebook creation process, will help you alot in your journey to construct a quality money-making ebook.
Lets get started…
1. What will be the title of your ebook and will it have a subtitle?
2. Will you be the only author or will there be other co-authors?
3. Will you publish a print version of your ebook?
4. How many pages will your ebook be?
5. Will your ebook contain graphics, pictures or charts?
6. Will your ebook include an appendix and index?
7. Will you ask other authors to contribute related articles to your ebook?
8. What file formats will your ebook be available in; text, pdf, exe, html, etc.?
9. Will your ebook be sold as a product or will your ebook be used as a promotional tool?
10. Who will be your ebook’s target audience?
11. What major benefit does your ebook give your target audience?
12. Will you offer your prospects a guarantee and testimonials to read?
13. Will you include a bibliography about yourself in the ebook?
14. What personal information will you include about yourself in the ebook?
15. What colors and graphic(s) will be included on the ebook cover?
16. Will you let your prospects read free sample chapters or excerpts to entice them?
17. Will you turn the ebook into other information products like videos, audio books, teleclass, etc?
18. What type of payments will you accept for the ebook?
19. Will you allow others to give away your free promotional ebook?
20. Will you be selling the reprint rights to your ebook?
Everything you may have heard about creating an ebook might be true.
But this article has shown you the important questions you have to keep in mind before you even start creating your ebook.
Asking the above questions while creating your ebook will ensure that you come out with a hot, in demand product that will provide tremendous value to your customers.
These questions will provide you a check list that you can go through before getting started.
There’s never been a better time for you to get started profiting from this million dollar info publishing business, than it is today!
FREE Video: How to Create Your First Money Making Website in 7 Days or Less? - Starting Today.
Learn how to start an internet business
http://www.InstantProfitVideos.com/internet-business
If the idea of marketing your small business falls somewhere between flossing your teeth and cleaning the toilet, you’re not alone. As entrepreneurial as any small business owner has to be, there’s something about sales and marketing that can be intimidating for even the most ambitious business person.
And while marketing is obviously a “big deal”, many times the marketing of a small business is put on the back burner somewhere after buying a new coffee pot for your office and coming up with some cool business cards.
Yeah, those business cards count as marketing - sort of. But it’s no exaggeration to say that how you go about marketing your business will make or break it, which means that marketing your small business calls for more than just a passing thought.
Research, Research, Research
The best place to start with small business marketing is perhaps the easiest. Research - and lots of it!
You can start by looking into your competition and finding out what they’re doing to get the word out about their business. Pay special attention to those businesses that seem to be industry leaders in your market space.
What are they doing that’s contributing to their success? How are they increasing brand recognition for their business? What are the things that are most appealing about their website, sales collateral, and other advertising?
Take notes as you go. Call the company and ask for literature. Cruise their websites for ideas.
The best part? This part of your marketing plan can be from your desk with a nice cup of coffee from that new coffee maker!
A Little Reality?
It’s easy to get carried away with big ideas for small business marketing. Now more than ever, there are a lot of cool ways to get the word out about your business. From Flash-enabled websites to high-end, professionally designed logos, you could easily spend thousands and thousands of dollars marketing your small business.
But you do want to give it some thought - a lot of it, in fact!
Small business marketing is kind of like shopping for a house. It’s a good idea to identify your budget first so you don’t fall in love with something you can’t afford!
Sit down in the early days of your business and decide how much you can afford to spend marketing your small business. At this stage in the game, it will be difficult to do this too far in advance, so just figure out a budget for the first 3-6 months. Hopefully the small business marketing strategies you choose will be so successful you’ll have even more to spend later.
But for now, let’s just get your business off the ground!
Divide and Conquer
Now that you have a “big picture” number in mind, it’s time to divide it up. You might start with the obvious, like business cards if your business is the kind that needs them, or internet advertising if that is more suited to your type of business.
From there, you can prioritize the things you “have to have” versus the things you’d “like to have”, and make compromises accordingly.
Stay Flexible
You know that old saying, “The only sure thing in life is that things will continue to change”? Well, it was never truer than for a small business. In the beginning you’ll likely have all kinds of ideas about how things will turn out and about what will work best. But it’s next to impossible to foresee at the outset the future of any small business.
So remember, slow and steady wins the race. Take things a day at a time, review the results from your existing small business marketing measures, and be willing to make adjustments as you go.
With a little luck - and a good small business marketing plan - you’ll have even more money to spend as your business grows!
John Edmond worked for many years in insurance and finance and now writes on Small Business Marketing. Join our Newsletter” and get 5 ebooks completely FREE of Charge.
You have probably just built a new website, submitted it to search engines and are now waiting wondering where all the visitors are that are going to put hundreds of dollars into your bank account. A few weeks pass by and you are still left wondering where all your website traffic is. Your website is open for business but no-one seems to know about it.
If this situation sounds familiar to you then you have probably thought about giving up and thowing the whole thing away. This is NOT what you should do and this is not how your website is going to rank high in the search engines.
There is one critical first step that you must follow when creating any website. This crucial first step involves picking the best keywords for your on page optimization and the only way you can decide which keywords will get you the highest rankings for your website is by doing some research.
Your first point of call must be at one or all of the following online keyword research tools:
http://www.goodkeywords.com
http://www.digitalpoint.com
http://www.overture.com
http://www.wordtracker.com
All of these tools are free (there is a free trial for Wordtracker); however, where Wordtracker differes from the other websites mentioned above is it shows you how competitive your keywords are compared to other websites. The higher the KEI analysis number the less competitive the keyword phrase is and the easier it should be to get a high ranking with that chosen keyword.
In Goodkeywords you type in your chosen niche topic. For argument sake we will use the example camping. Goodkeywords will bring up the top 100 keywords related to campming that were searched in the last month. On the right the number of times that keyword has been displayed appears for the last 30 days. It is absolutely critical that you do NOT start on page optimization of your home page for keywords at the very top of the list. Before you think I’m crazy there is a very good reason for this and that is if a certain keyword high on the list is searched that many hundreds of thousands of times you will have an almost impossible time to get noticed between all the other hundreds or millions of competitive websites that are also targeting that same keyword. For this reason alone do not start off optimizing your website for the keyword camping.
Let me go back a minute to show how competite the word camping is. If I go to Google and enter camping I find that there are 230 million other websites targeting the same phrase. It is always best to start of targeting keywords that have the least competitive keywords as possible. Once you start getting traffic from search engines with your main keywords you may then start targeting more competitive phrases.
Using the online tools I’ve mentioned above it’s easy to find a few less competitive phrases that can be a good base for our on page website optimization related to camping.
It is also important to repeat the same research process by going to Google and seeing how competitve your chosen keywords are. I will start with the keyword and take a few minutes to analyse the number 1 website for that keyword on Google.
It is also critical to analyze what the page rank is of the number 1 website for your chosen keyword. Page rank is used by Google in ranking websites and generally the more links that you have pointing back to your website by other websites the higher your Google page rank will be. Download the Google toolbar for free to find out what your page rank is and the page rank of other websites at http://toolbar.google.com.
Now we need to do a little spying on the website that has number one for that keyword. We do that by looking at the HTML code or source code of their website. Go to that website url and click on View and then Source. That website’s HTML code will appear in a notepad file. That file contains what the web page will look like when “read” by search engine robots. This trick will show you exactly what on page optimization is being used to rank so highly in the search engines.
Search engine optimization involve both on page and off page optimization. In this article I am focusing on on page optimization. I will deal with off page optimization in more detail at another time.
Now when we view the source code we want to look at the header tags for a start. Do you see h1 at the very top of the source code. If not then that’s a bonus. If you do then it is important to make a note of what words they are using for their heading 1.
The next thing you need to look at is title. What is the title that they are using. This should appear immediately below the head tag. It is also important to make a note of the keywords that they are using in the title. The less words you actually have in your title the better. It is also critical that your main keyword or keyword phrase is in your title too.
Now take a moment to check out the keywords that they are using in the meta tags and make a note of them. Use the same keywords they use, check out the keywords that they have used in their description. Make a note of their description. A good guide for you is to repeat your main keyword or keyword phrase two or three times in the description but obviously in a way that makes sense.
Look at their webpage to find out if they have bolded, underlined or italicised their main keywords. If they have then you know that you need to do the same thing to achieve high rankings for your chosen keyword. If you have trouble looking for these codes in the notepad file simply look at the webpage itself.
One more thing to look out for in their source code is wehther they have optimized their images for the chosen keyword. For example, some website images will simply have bigebook.jpg as the name of their image but have not used alternative text. An example of an alternative text would be home made dog treat ecover.
Just following a few of these very simple SEO techinques and strategies will greatly increase your rankings in the search engines. To ensure you get the highest possible search engine rankings that you can it’s absolutely critical that you spend a little time finding out search engine optimization secrets of the professionals. Fortunately affordable small business seo techniques and help is readily available if you know where to look.
If you are 100% serious about getting top search engine rankings on Google and other major search engines then you need to get over 130 pages of FREE Affordable Small Business Search Engine Optimization SEO Secrets at http://www.Affordable-Small-Business-Seo.com today!
It goes without saying that there are many expensive methods for getting indexed in search engines fast. The fact of the matter is that there are many inexpensive and even free methods to get indexed in search engines almost immediately. This is great news for small businesses looking for affordable seo techniques. Today I am going to focus on the search engine MSN.
MSN has a significant enough piece of the whole search engine traffic pie to make it one of your priorities when optimizing your website pages. I will go into this in more detail at another time.
The best reasons why organic (free) search engine traffic should be your focus is the fact that you do not have to pay for any traffic (visitors) to your website; surfers are actually searching for precisely what you are offering at your website; and your website visitors are able to visit your website 24 hours a day 7 days a week regardless of what you are doing or whether you have pay per click campaigns underway or active.
A recent study has shown that people searching on search engines such as MSN, Yahoo directory and Google always look at the organic free search results first (on the top left hand part of the page) rather than any pay per click ads anywhere else on the page.
For this reason alone it is absolutely critical that you optimize your web pages to get targeted traffic from organic search results PLUS that you get indexed (listed) as quickly as possible in the search engines to take advantage of your targeted traffic. The more targeted traffic you get to your website the more sales that should result.
Now if you have just launched or are about to launch a new website you may be scratching your head wondering how you can get listed in the search engines for free. Of course there are timely delays on some search engines in getting listed and some directories and search engines you must pay to even get consideration for a listing, however, with the search engine MSN it is possible to get your brand new website listed in 24 hours without paying a cent.
In fact, you can achieve all this in only a few minutes of your time. Simply go to msn.com and type in your full url, that means with the http:// prefix and the full url after it. You will then be told that MSN could not find any results for your url. Do not despair because this is where it gets pretty exciting! Keep reading down the page on msn and you will find the following words: if you cannot find a page that you know exists send the address to us. All you have to do is click on the send the address to us link. All you need to do is type in the displayed characters and then your full domain url and click submit url. It is as easy as that. That is just one affordable seo technique for small businesses.
If you are 100% serious about getting top search engine rankings on Google and other major search engines then you need to get over 130 pages of FREE Affordable Small Business Search Engine Optimization SEO Secrets at http://www.Affordable-Small-Business-Seo.com today!
Here’s a tip for systemizing and increasing the profits of virtually any business: Create and use a marketing calendar.
As P.T. Barnum reportedly said, “Without promotion something terrible happens: Nothing.” Since marketing is one of the most critical components of business success, a marketing calendar helps ensure that time is regularly set aside for it.
Just as with money, if time isn’t budgeted properly it’s more likely to be wasted or spent on less important things.
Without advance planning and preparation, marketing opportunities are more likely overlooked, less time is available to take advantage of them, and quality decreases as mistakes increase, according to the adage, Haste makes waste.
A marketing calendar helps systemize planning and preparation, minimizing such problems.
How To Create Your Marketing Calendar
Some develop their annual marketing calendars near the end of the year, in preparation for the next. Regardless of the time of year, if you’re not currently using one now is a good time to start.
To create your marketing calendar you can use an Excel sheet (my preference), a desk or wall calendar, a day planner, or any other tool or system you’re comfortable with. How you set it up is less important than that you set it up, and that you use it.
What you might record on your marketing calendar:
1) Specific day, week, or month assigned to each marketing project.
2) Project description.
3) Project cost.
4) Project notes or comments.
5) A rating of the results of each project (A = Excellent, B = Good, C = Fair, and D = Poor).
You don’t have to list each task of multi-step projects on your calendar. Instead, you can describe projects briefly on the calendar and list the individual tasks comprising each one on a To-Do list (which you probably keep anyway if you’re a productivity minded person).
Or you may assign different tasks of a project to separate consecutive calendar dates.
Give priority to proven marketing avenues that pay off best for you, allowing them ample time for completion.
Periodically add projects related to marketing avenues you haven’t tried before. You may discover some that yield dramatically better results.
What’s more, marketing diversification reduces risk. Just ask those whose businesses have nosedived as a result of adverse changes in an advertising medium they’ve relied too heavily upon.
For best results, include projects related to testing new approaches to marketing avenues you’re now using, or have used before. Small changes can yield substantial response increases at little or no extra cost, possibly turning C- and D-rated projects into A- and B-rated ones.
Locate your marketing calendar for easy access. Consult and update it regularly, as needed.
When creating next year’s calendar, recycle winning elements of your current one, especially A- and B-rated projects. Expand on what works, and test and tweak, or eliminate, what doesn’t. As you develop, improve, and use your calendar it will become an increasingly valuable business asset.
Now that you understand the value of a marketing calendar, create and implement one right away and start enjoying better business results from it.
Marty Foley’s “Internet Marketing Goldmine” at http://ProfitInfo.com/img reveals simple, tested and proven strategies for making a living online. Check out Marty’s free e-courses for boosting online profits: http://ProfitInfo.com/e-courses
In the rush to open your small new business, you’re probably occupied with a thousand details. In many ways, the timeline sets itself according to what has to be done in order to launch your product or service.
Unfortunately, what gets left behind is often an equally important, but seemingly invisible consideration - marketing your small business.
By the time you get around thinking about marketing your small business, you may be low on time and money! Not exactly the best conditions in which to make important decisions about marketing strategy!
Making small business marketing decisions under the gun leaves you with a greater risk for making mistakes. Marketing is one place where even small mistakes can have lasting consequences.
Following are a few of the most common small business marketing mistakes.
Not Doing Your Homework
First and foremost, you have to spend a little time researching your industry. Start with your competition. What are they doing to market their business? Take note of where and how they market their product or service, especially the successful ones. Call in or email an inquiry as if you are a potential client. See what their process is, what type of material they send you, and how they follow up.
You can also join an organization like the local Chamber of Commerce to strategize with other business owners in your area or field. Developing relationships with other small business owners allows you to leverage combined expertise, and may also leads you to joint marketing ventures that can save you time and money.
Spending Too Much, Too Fast
It’s easy to jump in and start spending money, especially if you have it in the way of a small business loan or other start-up capital.
But this is one of the most dangerous mistakes you can make when planning your small business marketing strategy. More is not always better. Sometimes it’s just more.
You want to spend smart, not necessarily big. Don’t spend a dime until you’ve done the research to back up your investment, and then start small. It’s much, much easier to add additional marketing than it is to ramp back after you’ve already spent the money.
Spending money too fast can mean running through most of your start-up capital too soon, leaving your business without the funds it needs to survive.
Spending Too Little
In an effort to curb costs and ration your budget over the long, slow haul to profitability, you may just make the opposite mistake of spending too much money and spend too little.
Starting a business is scary, and most small business owners don’t have an unlimited time to turn to a profit. With a tangible or intangible deadline looming, it’s common for small business owners to keep a death grip on whatever capital they have “just in case”.
But you will have to spend money to make money, at least on some level.
If you have the jitters about spending your working capital, start small with something that has measurable results. You need to be able to determine if your campaign has produced results within a short period of time and before you’ve spent too much money. This way you can kill it and move onto something different if it’s not working or ramp up the existing campaign if it’s doing its job!
Information Overload
The internet makes it possible to tap into previously unheard of quantities of information. That’s both good and bad for anyone looking online for small business marketing advice.
With the advent of blogs and free websites, everyone’s an expert! But they’re not, really. They only play one on TV!
Seriously, though, carefully choose the advice you seek out and use to market your small business. To avoid getting bogged down with too much information, choose one or two sources you know to be reliable, and resist the urge to cruise the internet for fifty more opinions.
Take it Slow
Launching a small business is a learning experience above all else. Avoid making rash (or expensive) decisions when it comes to marketing your small business, at least in the beginning.
By taking it slow, you can try different marketing techniques and check the results as you go, mitigating the consequences for your long term small business marketing plan.
John Edmond worked for many years in insurance and finance and now writes on small business marketing and the Internet at A href=”http://www.business-in.info/blog”>Small Business Marketing. For ebooks on marketing off and on the web go to OneClickBooks where all single ebooks are just 99p
According to industry experts, in the past years, hard-bound Yellow Pages usage by consumers has dropped each year, while search engine usage has grown 55% from 2004 to 2005 alone. Each day, businesses see the advantages of having a website as they recognize that more and more customers are hitting the internet on a daily basis.
What’s that mean for you? In a nutshell, if you’re still relying solely on the Yellow Pages to attract new customers, you’re losing out on business. Now, that’s not to say you should cancel your advertising today! No, not at all; the Yellow Pages has it’s place and if it’s been working for you, then keep at it.
But, as an additional advertising method, you must get online now. And here are seven reasons why:
You have more space. Unless you have a huge advertising budget, it’s most likely your Yellow Page ad is small, maybe just a few precious lines. With a web site, you have as many pages as you need to sell your products or services.
More measurable traffic. Do you know how many new customers you received from your Yellow Pages ad yesterday, last week, last year? Probably not. With a web site, you can monitor your traffic daily, so you know exactly how many visitors reached your site.
Build loyalty…before a customer ever meets you. Create ways to interact with potential clients, building their trust in you, by developing newsletter, offering coupons, or helpful free advice. Can you do that with your Yellow Pages ad?
Advantage over the competition. Everyone takes a Yellow Pages ad. And unless your business starts with “AAAA” or you have unlimited funds for huge one-page ads, your business can get easily lost in the shuffle. With a properly done web site, you can get to the top of the search engine rankings, regardless of your name or budget.
Open new markets. The internet is a global marketplace, reaching visitors from all over the world. How far does your Yellow Pages ad reach?
Create new revenue streams. You may discover new ways to market your products or services to clients around the world, allowing more ways to make money.
Cost. Quite simply, the cost of a domain name and hosting are a fraction of what a Yellow Pages ad costs, yet it serves you and your business 24 hours a day, seven days a week and has the potential to reach billions of people.
Do you understand now how a small business web site can generate new clients or customers for you, beyond your
expectations?
If not, maybe this true story will convince you. A dentist practicing in a mid-size California city wanted to build his business. Let’s call him Dr. B. He tried everything to reach his community: newspaper ads, Yellow Pages, coupons, and mailers. But none generated the leads Dr. B wanted.
Then he built a web site. In the first month, his web site received a measly 26 visitors. However, within nine months, that same web site was averaging 1800 unique visitors a month, with 22 of those becoming new patients! Fast forward three years and Dr. B’s small business web site generates 25 new patients a month for him, some coming from as much as 120 miles away. That is the power of web site.
So why isn’t your small business on the internet yet?
Erin Nield and Jennifer McVey offer small business web site solutions in a step-by-step guide at Niche-build-it.com.
If you are 100 percent committed and serious about getting a top ranking on Google then you need to keep reading to learn how SEO professionals get top rankings on Google and how virtually anyone else online can copy what they are doing to achieve the same results.
There are two types of website search engine optimization - there is on page optimization and there is off page optimization. Both of these are important, however, on Google it is your off page optimization that is ultimately going to make a huge difference to your rankings and mean the difference between appearing 10 pages deep on Google and appearing in the idolised top 3 positions.
Let me take a moment to explain what off page optimization is. It’s not so much what appears on your website but, in fact, what appears on other websites about you. It is your reputation and how the search engines actually believe other websites perceive you. Off page search engine optimization includes how many websites link back to your site, which websites actually link back to you, the Google page rank or PR of the websites linking back to you, the actual title of the pages linking back to you, the anchor text used in the link back to your site, the number of links on the website that’s linking back to you and the type of links they have on their own links page. Even the IP address of websites linking back to you is of importance to Google.
Let’s say, for argument sake, your main keyword is RV accessories. In order to achieve the best off page optimization results you would need to carefully analyse in depth the top 10 ranked websites for your chosen keyword RV accessories. The goal here is to analyse and duplicate precisely what these top 10 websites are doing and if possible do it better. By being in the top 10 in Google these websites have given Google precisely what they are looking for. These top 10 websites have now made your task so much easier. In fact, by duplicating what these websites have done you can actually outrank these top 10 websites.
Let’s say that you wanted to analyse the number 1 website on Google for safe weight loss. What you need to look at when looking at the number 1 website are the items that I have already mentioned like the number of websites linking back to this site, the page title of websites linking back to this site, the number of links they have on their page, their Google page rank, the IP addresses of the websites linking back to them.
To find out which websites link to this number 1 site type in Google link:www followed by the rest of the url. Google will then bring up the number of pages linking back to this number 1 site.
Now it’s important to analyse in more detail the websites that are actually linking to this website. You do this by getting the page rank for some fo these websites. It’s easy to learn the page rank of a website by using the free Google toolbar. You can download it here http://toolbar.google.com.
You will want to get sites linking back to you that actually have your main keyword in the title. Use your main keyword as your anchor link on the links pages you submit to. It’s also important to analyse the number of total links and the quality of the links on the websites linking to the number 1 website. You will want to get links from pages with as few links as possible on that links page for best results.
Authority websites are highly regarded by Google so if you can find an authority website that is linking to the number 1 site then try and exchange links with them also. Use this free tool at http://www.andyhagans.com/tools/hubfinder. It is also important to get backlinks from other websites from as many different IP addresses as possible. To find out IP addresses of websites go to http://www.webrankinfo.com/english/tools/class-c-checker.php.
Once you analyse the top site then take some time to analyse at least 5 to 9 sites that rank underneath it. Yes, it takes a lot of time on your part and quite a bit of dedication but in order to rank as high as possible on Google you must know exactly how these top websites are using off page optimization because this is just the thing that is getting the top rankings that most website owners can only dream of.
Of course, you can personally analyse websites manually or automatically for a fraction of the cost of an SEO consultant that virtually does everything I have just shared with you at the touch of a button. Of course it is not critical to use a software program, although it does save a great deal of time and frustration. What is most important is that you spend time analysing your top ranking competitors through whatever means possible to you at this point of time.
If you are 100% serious about getting top search engine rankings on Google and other major search engines then you need to get over 130 pages of FREE
If you are a small business looking for affordable, economical and effective SEO strategies and techniques to get a high ranking in the search engines then you will be pleased to know that there are a few very simple things you can do to boost your search engine ranking by more than 350 positions on Google. That could mean the difference between appearing 20 pages deep to appearing in one of the top 3 spots.
That’s great news for small business owners who are starting a new business online and just don’t have the funds to pay the kind of fees that some search engine optimization services and SEO consultants charge for search engine optimization.
We will start with creating the right title for your webpage. It’s absolutely critical that your webpage title contains ONLY your main keywords and as few keywords as possible. For example, millions of webpages actually have the word “welcome” and “home page” included in their title. Wrong! That’s one
perfect way to guarantee a very low ranking in the search engines and be doomed to failure.
As I have said, it is absolutely critical that your page title includes only your main keywords. Also it’s important that your title contains as few words as possible. It is possible to overlap keywords in your title. For example, home made low fat dog treats targets people looking for home made dog treats and low fat dog treats. Also instaed of using “and” in
between your chosen keyword phrases use the symbol | with one space around it. So, for example, instead of Home Made Dog Treats And Low Fat Dog Food it looks like Home Made Dog Treats | Low Fat Dog Food. Combining keywords is a great way to boost the strength of each of your individual keywords.
Now this search engine optimization technique is ignored by many internet marketers, which is unfortunate for them because search engine robots read these tags and give them a lot of weight when listing your webpages. It is important to add header tags to your website, at the very least a heading 1 tag. It is also important to add your most important keyword
into the h1 header tag. It is also advisable that your h1 tag be as far towards the top left of your webpage as search engines actually read your web page like most people read any page - from top left to bottom right of the page. So it is important that your h1 header tag appears at the very top of the page.
To create a heading 1 header tag you have the HTML coding for h1 at the very beginning of your headling and h1 at the very end of it. If you have multiple keywords in your title it is also advisable to use only the main keywrod that your page is targeting for. With some HTML editors like Dreamweaver and
Microsoft Frontpage you simply highlight the phrase and then select heading 1 in the drop down menu. With some other editors you may have to insert the HTML coding itself.
If possible also include a heading 2 header tag which has exactly the same HTML coding as h1 except you replace the 1 with a 2. You can use your heading 2 tag as a sub heading if you like. Using my earlier example I could use the keyword phrase Low Fat Home Made Dog Treats. So as a recap your main keyword is in your h1 tag and your second main keyword is in your h2 tag.
Once you have done this it’s time to work on the content of your webpage. It’s recommended that you have at least 250 words on your page because the fact of the matter is that search engines don’t read your whole page. If they don’t see much information early on on your webpage they’re not going to stick around to find out where it is. The bottom line is the shorter your page the less important search engines are going to think it is and you will be penalized for it.
It’s recommended that you have at least 500 words or long if possible. It is critical that your webpage content links in with your page title and keywords used in the meta tags. For example, since the example I have used is about home made dog treats if I started talking about dog kennels or dog boarders while it’s on the same topic it’s not really relevant to my title or keywords.
As I have stated earlier, search engine robots do not read your whole page so it’s important that you place your main keywords at the top of your page content and repeat it throughout. Of course, they must make sense. Search engines are not stupid. They know when a webmaster is just trying to include the phrase as many times as possible.
The wrong way to incorporate your keyword or phrase in your webpage is by writing home made dog treats and more home made dog treats, everything about home made dog treats, did I mention my site is about home made dog treats yet? It’s important to understand that you can actually change the order of your keywords too. Here’s an example of the right way to use your keywords in your writing:
“Dog owners are saying no to commercial dog food and are looking for delicious ways to make their own home made dog treats in the comfort of their own home. My dog loves the treats I make for him at home. In fact, unless it’s home made he won’t even touch it anymore.”
As you can see from the example I have given above, I have included the keywords in a natural way that makes sense to the human reader of the page. Try to include your main keyword phrase at least once every 1-2 paragraphs in your web copy, provided it makes sense.
Another effective method for getting a higher search engine ranking is after completing your web page copy going back and highlighting by either bold, underline or italics your keyword phrase once in the copy. Also having your main keyword in a bullet list also helps.
What I have discussed above are only onpage optimization methods to improve your search engine rankings. It’s critical that you follow these search engine optimization techniques and strategies to improve your search engine rankings. However, if you really want to outrank your competitors and dominate the search engines you need to focus on offpage optimization techniques as this is what will ultimately get you top search engine rankings on Google.
If you are 100% serious about getting top search engine rankings on Google and other major search engines then you need to get over 130 pages of FREE Affordable Small Business Search Engine Optimization SEO Secrets at http://www.Affordable-Small-Business-Seo.com today!
You may be surprised to learn that you can actually get listed in Google in a day or less. Many small business owners assume that it’s virtually impossible to get into Google without waiting the 8 or so weeks that it can normally take but there is good news for small business owners who are looking for affordable and economical ways to get high search engine rankings.
Before I give you more details about that I am just going to take a moment to focus upon what you should not do when trying to get indexed quickly by Google in particular and that is, in particulary, not to add your url manually by using the Google website submission form. The reason for this is by doing it manually you could be waiting for around 2 months or more to even appear anywhere on Google. I don’t know about you but if you are after fast search engine results and are wanting to get noticed among the many millions of other websites on the internet you need to work a bit smarter, not harder. Search engine optimization consultants also recommend that you not use the manual website submission forms for any of the top search engines.
So no doubt you are wondering how you can get your website indexed in under a day without using the manual website submission form on Google. Let’s say that my website related to home made dog treats. I would first go to Google and type in dog treats. Then I would take some time to analyse every website and look at what the page rank is for each website that has top rankings for that keyword phrase. Page Rank is what Google in particular uses in deciding how popular your website is. It is based on how many other websites on the internet link back to your site and how high the page rank of those sites is. If you have lots of high quality, high page rank backlinks to your site then Google stands up and takes notice and rewards you accordingly with a high page rank.
Generally, the more backlinks you have to your website the higher your page rank will be. The lowest page rank you can have is 0. Anything over 5 is considered pretty good by Google. In order to view the page rank of sites on Google simply download the Google toolbar which is free.
Getting back to my example about dog treats. Now that you have installed the Google toolbar you need to find websites on Google with a page rank of 5 ideally (PR5) or higher. Once you have spent the time locating such websites look at the very bottom of their home page to ee if they have a links page of some sort. If they do send them an email asking for a link exchange. If you do this correctly they may say yes. If they say no then move on and try someone else. Remember the higher your own page rank the more likely other websites will link to you. Worse comes to worse though, if you keep getting rejected you may have to offer to buy a text link advertisement for a fee for a backlink from a high PR website.
If you can locate a PR5 website that will link back to you you will be listed in Google in less than 3 days. If you get a PR6 website to link back to you you will be listed in Google in under 24 hours.
However, don’t be surprised if high page link partners say no because more often than not they will check what your page rank is for your own website and if you are just starting out it is going to be 0 and that will be of no direct benefit to other websites, or so they think.
Of course, if you own another website or websites or blogs that have a PR5 or PR6 then simply link back to your new website from their home page. You only need to leave a link to your new website for a few days and then it should be indexed.
Another method for getting high page rank websites linking back to you is by actually purchasing a link on their website for a month. You will have to pay a fee and it could be as high as $150, however I just purchased one myself for $60, however if you are after an immediate listing and it is worth it to you, and ultimately of course much cheaper than an Adwords campaign, then it’s really as simple as that to get
indexed by Google in a day or less.
Once you are listed in Google you can start to focus on other search engine optimization techniques that will help you outrank your competitors and dominate the search engines.
Good luck!
If you are 100% serious about getting top search engine rankings on Google and other major search engines then you need to get over 130 pages of FREE