Residual income comes from other people reacting to a single action by the business owner. What better way to secure residual income then through repeat business? At its very heart residual income and repeat business go hand in hand. The most successful who do it know this and that is why they […]
Unfortunately, many marketing letters do not end with a compelling call to action. When you’re developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.
Marketing […]
Although I don’t normally advocate the traditional loan officer schmoozing of Real Estate Agents using DRS (donuts and rate sheets)…I do happen to like this idea.
On Valentines Day (February 14th) and only on that day…your local Einstein Bros Bagels (TM) in addition to their usually round bagels…makes bagels (by special order) in the […]
If you’re anything like me, you probably love to brag and tell people including your co-workers, how well you’re doing. It’s only human nature. But if you’re currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in […]
For a layman (or an individual who understand the concept of outsourcing in a sea-level understanding), outsourcing is a complete waste of time and financial resources, which can end up with unwanted complications.
Why assign work to other individuals if you know what will be good for your business? Why delegate the work to outsourcing […]
One of the best decisions you can make if you’re originating mortgages is to invest in a quality set of magnetic car signs. Now…I know what you’re thinking…you’re not sure you’ll like the look. Well, if that’s true, you need to shop around a little bit and have a real professional, design and create your […]
There are many things you can add to your mortgage business card to create a greater awareness and generate the very best available marketing mileage.
As you know, your business card could be an unusual shape, size, or color. It could be folded, printed on both sides, produced as a magnetic card or a see-through card. […]
Many new real estate agents think that once theyve obtained their real estate license that the road to success will be easily obtained and quickly traveled. These agents experience a rude awakening when they realize the amount of time and effort that must be put into their work to experience even the smallest amount […]
You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent.
It’s […]
According to some marketing experts if Coca-cola would decide to liquidate its business, its brand alone would cost well over $26 billion. This is quite absurd assertion for ordinary people who are not adept with the intricacies and importance of establishing a powerful corporate ID branding, or more commonly known as corporate identity. Try […]