As a business owner, it’s usually my role to convince our customers of our legitimacy, not the other way around. Marketing over the internet is the single most powerful system our business has for generating prospects for our offline services. I’ve had to deal with clients who were less than willing to pay, […]
Are advisers really compensated to act in their client’s best interest or are they in conflict with the best interest of the client’s? Do we really incent the behavior that we seek? If Boomers are seeking competent and trusted advisers that will act according to their best interest, are we giving them the proof that […]
What mail do you hate the most living in a western modern world today? Chances are that you hate your monthly bills. What do hate even more? You probably hate seeing these bills getting higher each and every month. But what can you do about it; you need electricity, water, gas and heat. You would […]
Most authorities agree that there is room for improvement in business ethics. One of the most problematic questions raised in relation to business ethics is whether or not businesses can become more ethical in the real world. The majority opinion on this issue suggests that government, trade associations, and individual firms can indeed establish acceptable […]
Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping for a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or services they have decided to purchase. Consumption choices represent optimizing within an […]
The United States is the home -country for the largest amounts of foreign licensing and direct investment. Therefore, its policies understandably arouse some of the major trade unions of such outward moments. One of these critics is organized labor, which argues that foreign production often displaces what would otherwise be US production. For example, big […]
Advertising is a competitive field; there is no question about it. Having been in this industry for over twenty years, I have seen many changes: some good, some bad but the core basics of the business remain constant. What used to take weeks to accomplish fifteen years ago virtually takes days but the flip side […]
In today’s work world, you cannot afford to tolerate a commitment level that remains at room temperature. You need people who invest themselves fully in their work, people who deliver dramatic results.
Performance is what pays the bills. Not loyalty. Not morale. What is needed is high job commitment. Commitment works a lot harder than loyalty, […]
Ever wonder if the latest greatest technology can help you? Do you wonder what would happen if you step back and took a look at your business process workflow in an end to end manner? Would you learn how to be more efficient and more profitable? When you hear business process improvement (BPI) and business […]
Once upon a time when Earth did not commercialize the internet invention, someone published an ad in a national newspaper saying “Send Me $1 and I will show you how to become a millionaire”
People from all the over the place sent their $1 dollar bills waiting to get the secret recipe to become millionaires. A […]