Digital Signage: Getting Your Content Right Builds Credibility

I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.
The email said in part:
“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to […]

Keep It Simple and Keep It Brief. You Will Reach Your Audience

How many times have you heard the term KISS ? It means, Keep It Simple, Stupid! It is directed against people who are windy in both their writing and speaking. How many times have you attended a meeting where the speaker puts you to sleep? How many times have you read a […]

Building “Trump-Sized” Confidence

Donald Trump didn’t get where he is today without confidence. He’s unapologetic and straight forward. He knows what he wants and he knows what he doesn’t. And whether you love or loath “The Donald,” you have to respect the clarity that he operates from as a leader; and make no mistake, he absolutely oozes confidence.
Trump’s […]

Break Out Of Your Cocoon

We’ve all heard about “cocooning”, which sociologists have been monitoring very carefully since the explosion of the Web. Cocooning is the process of social isolation where a society withdraws from physical interaction with each other. This “hermit-like” behavior can lead to the decline of many cultural and social traditions. Cocooning also affects […]

Voice Overs To Tell Your Stories

People have been telling stories since the dawn of time, drawing upon their voice to convey their messages to others in their circle of influence. Over the centuries, the art of communicating with other people about a given purpose and the transmission of the spoken word, the most powerful, persuasive, and distinctly human tool […]

How To Prepare For Public Speaking With Brainstorming

You may not have much time left to prepare for your public speaking. So what are the things you will for your public speech? Here are some pointers that you can use:
1. Brainstorming
2. Short-term goals
3. Long-term goals
4. Evaluation
5. Reflection
Start with brainstorming. If you are in the process of writing your speech you will need to […]

ExploringTechnical Writing

Technical writing bears a special place in the writing world. It requires a diligence and knowledge base that goes beyond a little research; even people who call themselves ‘technical writers’ many times end up taking confusing jargon and changing it to, well, more confusing jargon. Good technical writing requires the author to be neat, organized, […]

Plastic Comb Binding Finishes Before The Reader Even Starts

I’m sold. That is the look you want to see or feeling you want to get from someone after they view your work. Whether it’s an end of year stock performance portfolio, a presentation on your company’s closest competition for the company board of directors, a fundraising cookbook for your church, or your […]

Your Audience Loves You. If Not, At Least They’re On Your Side

In my coaching I advise people to research their audience - the people to whom they’ll present their information, opinions and ideas.
Why? Because the more you know about the general composition of your audience, the better you can direct your talk to them.
Every audience is unique and deserves a unique approach. […]

Dealing with Difficult Questions and/or Difficult Audiences

In most instances when you’re hired to make a presentation to a group, the group will behave in a civilised manner. Being realistic however, sometimes that won’t be the case. For example, you might have been hired specifically to be the bearer of bad news. Neither pleasant nor easy.
In this short article, I can’t […]