Before I tell you about the question that must be answered, I would like you to think about how successful people become successful.
Thomas Edison was a successful inventor with over 1000 patents to his name. However, what most people do not know, is his success was based upon many failures. But to him, failures simply told him what did not work, and then he would try something else. One of his greatest inventions, the light bulb, was a work in progress for many years. He had to try many different items until he was finally successful. Even though the bulb itself was the same, the materials he used to create light were different. He saw the possibility of what a light bulb could do for the world and was dedicated to finding the solution to make it a practical and safe solution to the gas and candle light that people used.
So what is the question that will guide you in reaching your goals? It is really quite simple, yet most people who fail to achieve success, fail to ask themselves this all important question.
The question is: Are you doing the same thing today that you did yesterday, last week, or last year?
You might wonder why this question is so important. But when you think about it, if you’re doing the same things day after day, you can not expect to get different results. Remember, Edison had to try many different materials as a filament before he finally had a steady, consistent and sustainable light. You and I are no different. We have to learn from our failures and keep trying different things to become successful.
Just imagine the light bulb as a business opportunity. What filament are you using that will make it shine? What different marketing techniques have you tried? What different prospecting ideas have you tried? Do you study the markets?
It is always within your grasp to discover what works for you. But, just like Edison, you will have to try different things to find success. If others can be successful in Network Marketing, so can you. It is not really that difficult. Just study and learn what they did and follow in their footsteps.
Now-days, you do not have to invent a light bulb to have the benefits of light in your home. You just buy the style you like, plug it in, and it works. You also don’t have to re-invent ways to find prospects; you just need to find the style that works for you.
You know what happens when you turn the lights on outside at night? The bugs are attracted to the light. They simply can’t resist it. With the right tools, you too can turn on the light that will attract others to you.
Advertising Strategies: Lesson #1 - The Basics
Before you can sell your product - you need a customer. Before you can find customers you need to determine the reasons they need what you have to offer.
As an example, a local dentist sends out every month a large oversized postcard to the surrounding areas. On the postcard are several cute little, fuzzy chicks. She states that she deals with people who are chicken to visit the dentist for any number of reasons. She even lists the reasons from bad painful experiences to the fear of the unknown. It’s quite effective. I actually use her now as my own dentist specifically because she convinced me that she was able to take care of my dental issues without making hamburger of my mouth. Because of her postcard aimed directly at my bad experiences in the past, I was willing to try her. I have since sent a number of people to her for the same reasons.
So, what does your message let your customers know about you, your business, or your products? What do you want them to know? How will you get your message in front of them? What method works best for you?
Exercise #1:
Take a sheet of paper: Mark out 3 columns.
-In column one make a list of the benefits or features of your business or product.
-In column two, make another list of all the people who may possibly be interested in your business or products. (Not just family and friends, but categories of people).
-And in column three, make a list of all the ways these people can be reached. (Magazines, clubs, associations, postcards, direct mail letter, newspaper ad, radio, TV, online auctions, etc.)
Exercise #2:
-Highlight the top 3 compelling benefits.
-Highlight the people would benefit from those benefits.
-Highlight how you would like to reach those people.
Exercise #3:
Costing the project:
Your product and the list of people are givens. Now you need to determine the costs for the advertising to these people based on the ways you want to reach them. Will you giving samples, or additional information? If so, you need to know these costs as well.
Some additional things to think about: Unless you have a lot of money, radio and TV ads are probably out of your league to start with - though with the right ad you could do really well. Direct mail in the form of letters, postcards and flyers are a way to reach a large group of people, but unless your message is extremely compelling, most pieces will be thrown away with garbage. Clubs and groups may let you speak as an expert, provided they find your presentation idea of particular interest to their group. The internet is one of the fastest ways to reach people but you have to be able to distinguish yourself from the rest of the world competing for the attention of your prospects.
No matter what, you have to make your message as direct as possible to what your prospects perceive as a need or want. If not, they will simply tune you out. Think about my dentist and the benefits she provided on her postcard.
The most recent report from the Direct Marketing Association about response rates for different types of marketing was published for 2005. Their report stated that the average response rate to direct mail is approximately 2.3%. In order words, you mail 1000 postcards you can get approximately 23 prospects (not customers - prospects). These people responded to an offer - that doesn’t necessarily mean they bought anything, just that they responded to an offer.
One of my favorite forms of advertising is direct mail (letters and postcards). In a recent postcard mailing we did in June, we pulled an 8.75% response rate. That is nearly a 400% increase over and above the market standard.
Marketing does not need to be expensive either; the postcards we mail cost an average of $.29 to mail. With the cost of sending a letter in an envelope or a flyer type mail piece the price goes up to $.39 each. Our postcard method racks up a whooping 25% savings over traditional mail pieces and pulls a huge response.
We did not use any special machines to do the work. In fact, anyone can do this. These are simply the same postcards that you can get from you local post office. What is important is what you say to your prospect.
Exercise #4:
-Get busy.
- Ideas plus action equal results.
-If you do not do something you will never see results.
Exercise #5:
-Test, test, test.
-And keep records of what works, just like Edison, you need to be mindful of the experiments. And the successes.
Now, go let your light shine.
Kaitlyn Murray, web designer and marketing expert. A marketing expert for the last 10 years, teaching people how to focus on strategies that create financial success at http://www.dogwithnote.com . Making business so easy even a dog with a note can do it.
If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive - no-one really wants to hire a professional who is so obviously hungry for work. But you can’t just sit back, waiting for business to come to you; it simply doesn’t work like that. So you’ll be pleased to know about several ways for you to market your business, or service, which are not only effective but, best of all, almost free of charge.
1 Networking
Networking is essentially about building a client list, including people who might want to use your services and those who are in a position to recommend you to others.
Networking means making and using contacts from all areas of your life: colleagues and workmates, neighbours, family and friends, past clients, people in a similar business to yours, former or current employers, fellow members of business and professional groups and social acquaintances.
The whole things is about keeping yourself in the public eye - unobtrusively. Ways to do this include:
* Telephone just to say ‘hello’ whenever possible, but not too often - you might arouse suspicion
* Find out when their birthdays are. Send a card, or invite them out for a drink
2 Get Listed in Directories and Similar Publications
This includes being listed in professional directories as well as trade and business directories and yearbooks. It also means having your details included in telephone and other advertising publications, including ‘Yellow Pages’ and other popular advertising directories.
3 Attend Meetings
Attend as many meetings as possible where referral sources, and actual or potential clients are likely to be. Suitable gatherings might include association meetings, professional seminars, trade meetings, and so on.
Always make a point of being seen but and not by monopolising the proceedings. If you are an expert on some topic currently being discussed, make this known by contributing a few main points or by putting forward your own views on the subject.
4 Making Speeches and Presentations
Offering your services as a speaker or to present awards increases your visibility and establishes you as an authority. Appropriate contacts include trade and professional associations, civic groups, business clubs, large companies, and other high profile organisations.
5 Letters to the Editor
When your letters and most importantly, your name, are published in appropriate places, you increase your visibility and establish yourself as an authority on your chosen subject. Potential clients and referral sources will notice that your ideas and views are of sufficient value to be communicated by editors. The more often your name appears, the more credibility you’ll achieve.
Letters to the editor are the easiest place to start your writing ‘career’. The best letters - namely those most likely to be printed - are generally topical and relevant, and almost always controversial.
Letters should be short and to the point. If you intend to be a regular contributor, make a point of studying the style of published letters, including length, style, viewpoint, whether letters are captioned, and so on. Model your own on these.
Key Points:
* Send letters to editors of trade and professional publications as well as national and regional newspapers and magazines
* Always use your professional letterheading with your qualifications and specialty included
6 Donating Your Services
Consider donating some time to a non-profitmaking organisation as a gesture of goodwill. Make sure the commitment don’t impinge too heavily on your normal, income-earning hours.
Most importantly, make sure the organisation is worthwhile and promotes you in a good light.
7 Radio and Television Exposure
Here you might look for regular slots having something in common with your specialty. Alternatively, think about something on which you have expert knowledge, not necessarily related to your profession, which might be of interest to viewers or listeners.
Locate the appropriate contact person and explain what you have to offer. This might be particularly beneficial if your contribution is broadcast just before something special you are organising, in which case you should emphasise that the interviewer gives out information during or after the broadcast.
8 Referrals
Another excellent source of business is recommendation from past satisfied clients or anyone else in a position of power or authority. This type of recommendation is achieved through the image and professionalism you display. It means being reliable, enthusiastic, doing your best for the client, and seeing to it that everything the client wants, the client gets!
9 Announcement Columns
Announcement columns are sections in newspapers, magazines and other publications, usually set aside for information about members and readers. Make a point of sending details about any awards you receive or any seminars and workshops you organise. Keep the editor updated on your range of services and point out any additions or expansions.
Remember to give yourself enough lead time if your announcement relates to a specific time or period.
10 Press Releases
A press release, as the name implies, means ‘releasing’ information to the press in the hope that it will be published. It could be about a book you have written or a newsletter you have published. It might be about a new business or expansion to an existing business.
Press releases can be sent to all kinds of publication, including trade and business journals, national and regional newspapers, professional journals, the business and financial press, and so on.
Key Points:
* A press release should never be longer than two or three pages of double-spaced typing, preferably much shorter
* Start with a compelling headline and introduction and include a photograph where possible. Your headline and opening paragraph are the most important features of the press release and will almost certainly make or break your chances of having it published
* Always include a contact name, address and telephone number.
* Unless the publication indicates to the contrary, send your press release to the editor. Address the person by name where possible. The name can usually be found in writers’ books and directories available in most main reference libraries.
Alternatively, the editor’s name is usually included in the newspaper or magazine itself. If not, or if it’s hard to spot, telephone the publication’s switchboard for the information you require.
(c)2005 eGDC Ltd
Adrian Kennelly is the webmaster of DirectoryGold Web Directory & Portal which features an Article Directory
Beginning as a home working entrepreneur will be both exciting and challenging for you and your family.
For you to succeed at a work at home business, Internet online, requires cooperation and some training from the entire family. Even your pets.
You need to make a written agreement with your kids and your spouse regarding your working hours and systems in order not to cause unnecessary friction. The high science key is to have them participate in making the agreement.
They will like and respect it. Trust me.
You can also enlist the help of the entire family where applicable. I promise, you will all feel and do better if you do it this way.
Once you have ensured the cooperation of every member of the family, you can now concentrate on your work much better. Focus.
Work at home online internet businesses could be a good venue for you to start your business venture. This is especially true if you have limited capital to set up the traditional store space and inventory system.
When using the Internet to sell goods and services, you do not really need to maintain physical store space and inventory. All you need is a small workspace somewhere in the house.
This is preferably a place where you can work in peace and fully concentrate on what you are doing. You must have a reliable computer and fast Internet access like DSL or Broadband, at the minimum, in order to start your online business.
Having and developing a professional looking website is very important to succeed in your online business. Online traders are judged by the design and layout of their websites.
If you have limited skills and experience in website designing, it would be a good idea to seek some professional assistance.
True, it will cost you some money if you ask for professional opinions but you can easily recover your cost and earn some profit sooner than if you just built it yourself with very limited knowledge.
Remember, your website is your office and store. The easier to navigate the website, the better chances of selling your goods and services. Navigation to order must be drop dead clear.
Have noncomputer literate people go to your website and see if they can order easy as pie.
If they cannot figure it out, there will be no cake and ice cream for you to eat after each work day is over because your customers could not order their pie.
Easy order navigation must be excellent . I cannot emphasize this strong point enough. Please work on and understand it.
Aside from selling your goods and services on your website, you can also sell some of your website spaces to sponsors and advertisers. Work at home business which uses the Internet can benefit much from sponsors and advertisers.
In fact, there are many websites that thrive on advertisements alone. The advertisers must be highly related to your site. This will be good links and better ratings from the SEOs for you. If the ads are unrelated your web site will suffer severely. Understand? Good!
Another avenue that might benefit you a lot is in succeeding at work at home business Internet online, is to participate in affiliate programs. There are many affiliate programs being offered by online merchants, which you can easily join for free.
Click Bank rates them for you so you can easily see which ones are best and most profitable to work. This is a high powered effective free tool for you. Use it well to prosper.
The idea of affiliate programs is that you act as broker for the merchant site by providing a link from your website to their site. Be sure each link works before letting them be active. Obvious but important.
You will earn a commission on the sales generated from the link you provided.
Again, there are many websites that earn good money from affiliate programs. So, if you want to augment your website income, join highly effective affiliate programs highly related to your website content.
Utilizing all available marketing tools in the Internet will greatly increase your chances of succeeding in your business endeavor. Work hard and smart all the time to prosper.
James M. Lowe writes original articles about home business opportunities.
A safelist is a group of people who have agreed to receive messages from one another. It is an off-shoot of opt-in lists that were prevalent in the early days of the Internet. There were numerous opt-in groups in which members agreed to send to and receive emails from other members. Most of these emails were commercial in nature. As the Internet expanded the people started abusing this system. They started giving junk-mail addresses or non-existing addresses. Frequently an autoresponder address was given so that as soon as a message was received, another message was sent to the sender immediately. Abuse of opt-in lists rendered the system meaningless.
Safelists have overcome the weakness of the earlier system. The purpose of using safelists basically remains the same - members agree to receive information from other members. But this is done more effectively.
The safelists are generally operated from a web site. If you wish to send your message to other members of the safelist you will have to go to the web site and post your message there. This ensures that someone personally sends the message. The frequency of sending message is regulated so that members do not overload other members.
The safelist management takes proper care to maintain their list of email addresses. Whenever there are incidents like bouncing emails, full in-boxes or spam filters by which emails are not delivered, such email addresses are properly dealt with. All members are registered by double opt-in method. The safelists take particular care to maintain valid email addresses.
As a member of the safelist you can be reasonably certain that your message will be delivered where intended. You do not have to worry about spam complaints. Your messages are delivered without “send to” address - the recipient of your message will not be able to send instant reply to you by hitting reply button.
You will get your messages from the safelist and not directly from other members. Since you are interested in getting your message delivered to other members you will ensure that your in-box is not full and you receive the messages sent to you. But how many of them you will read is another matter.
You may receive hundreds of messages every day. This will depend upon the number safelists you have joined, their policy and the number of members they have. It is unlikely that you will read or even open all the messages. This may not be physically possible and you may also like to see that your in-box is not full. Therefore you will be in a hurry to delete those messages and keep room for the next lot. Over a period of time you may not even feel the moral obligation to read the messages sent to you. Just remember that other members will also be passing through this phase.
Safelist marketing is really a game of numbers. You may not be able to read all your messages, but you will possibly see some of them. Likewise you can expect other members to read just a few of the messages they receive. Your message is sent to untargeted recipients - you are not aware of their profiles and their interests. Some of your recipients may be interested in what you have to offer and some of them may be tempted by your subject line to open your letter. The more the number of recipients you have, the more you are likely to reach the persons interested in your offer. The headline or subject line of your message plays a crucial role in drawing the right persons.
Many people have reported substantial success with safelist marketing. As noted earlier it is a number game. If you seriously wish to benefit from this source, you have to be consistent. You can join several safelists and send messages every day in rotation to these safelists. It is important to keep up this schedule, send message to several hundred or thousand recipients a day, and let the number work out its magic. A compelling headline in your message will be most useful in attracting attention. The body of your message should attract the reader to click on your link. It is estimated that by sending message to 50,000 or 100,000 people, you can expect to find one or two subscribers or customers.
There are free as well as paid safelist services. The paid services will give you some advantage over a free service, such as higher frequency of posting, composing your message in HTML etc. You can join safelists as a free member, analyze the results you are getting from each safelist and then decide to upgrade in the safelists which are giving better results.
Safelists are not considered among the top marketing methods such as PPC, article marketing, solo ads, ezine ads etc. Yet they are thriving. Clearly people are getting benefits out of them. You will know how effective safelists will be for you only when you try them. You can try free for a few weeks and see the results. Then you can make a decision about continuing with it.
When you decide to use safelists, you should resolve to give them a fair trial. Only then you will be able to make a good judgment about them. Just remember the punch line when using safelists - be consistent.
Denise Nuttall owns the “Home Business Resource Directory” where you can find everything you’ll ever need to start, run and grow a home business at: http://www.djnuttall-enterprises.com
Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the rest of the ad, they make that decision based on the headline.
That’s a big job to put on the shoulders for what amounts to a few words.
But before you start despairing over your headline-writing skills, take heart. There are several “headline types” that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement.
1. How to. Everyone loves a how to headline. How To Quit Smoking in 30 Days Or Your Money Back. How to Write a Novel in 30 Days. How to Lose Weight Fast.
Why do these headlines work so well? Because they promise a solution to your customers’ problems. Why else do so many nonfiction books have how to in the title? If the how to is addressing a need, you feel almost compelled to pick the book up and look at it. Or, in the case of marketing materials or articles, this same natural curiosity can entice you to keep reading to discover the answer.
Keep in mind the better the benefit, the more likely you’ll catch your customers’ attention. (The benefits in the above headlines are quitting smoking, writing a novel in a month and losing weight. All of these can be powerful benefits.)
2. Question. These headlines ask a question (obviously). If you want this headline type to work, it better ask a question that your customers want an answer to. Are you spending too much on your car insurance? Will your marriage fail? Will you know what to do if you’re in an accident?
Whatever you do, don’t ask a question that only your business cares about. Something like: Do you know what our company has been up to lately? Again, focus on the benefit for the customer.
3. Top ten reasons. Okay, it doesn’t have to be ten reasons or even the top reasons. But just as everyone loves how to headlines, they also love top ten reasons.
Four headlines that work. Five ways to fix a broken toilet. Seven warning signs that your house may be making you sick.
Again, the customers see the benefits immediately. Plus, they know exactly what they’re getting — so many reasons for something.
4. Testimonial. This headline uses your customers’ words to sell your products or services. This works because people see proof up front that your product or service does what it’s supposed to do. If used correctly (meaning people believe it really is a testimonial from a real customer and not something fabricated) then this can be a very effective strategy.
If you choose this headline, put it in quotes so it’s obvious it’s a testimonial. And use the customers’ words as much as you can to make it sound authentic. Whenever possible, get permission from your customer to use his/her name. You may even want to consider adding a photo as well.
(For more headline and copywriting tips, see Robert Bly’s book The Copywriter’s Handbook.)
Creativity Exercises — Write those headlines
Get a stack of paper, find a couple of pens (I’m partial to gel colored pens) and let’s start brainstorming.
Start by making a list of all the benefits of your product, service or business. (Benefits, not features. Benefits are what your customers will get out of your product.)
Put that sheet of paper aside. Now pick a headline type and write it on top of the paper. For instance, Question headlines. Underneath start writing as many different types of question headlines you can think of. They don’t have to be pretty, they just have to be a question.
Come up with at least 50 of them. Don’t let your brain or pen stop until you do. No matter how painful. If you get stuck, go back and look at your benefits list and pick a different benefit.
I practically guarantee by the time you reach headline number 50, you’ll have written at the very least one pretty darn good headline. You might have even uncovered a brilliant one.
Try this same exercise with all the headline types and see what new ad concepts you uncover.
Michele Pariza Wacek helps people become more successful at boosting business. She can be reached at http://www.michelepw.com. Copyright 2006 Michele Pariza Wacek.
Ezines are an excellent and very powerful way to promote your online business. With the appropriate copywriting you could have super results on your bottom line. Here are some fundamental rules for succeeding in your ad campaigns.
Headline.
It is the most important thing in your ad.
It must grab the reader’s attention immediately.
After all, you only have a few seconds.
If there is no catch for the reader, it will be passed over in a second.
What’s in it for me?
This is another extremely important factor for ad campaign success.
Do not describe features. Use benefits.
What they will gain for your product or service.
They will not focus on features. Period.
Length.
Longer is not always the better.
People are tired to read endless ads, newsletters etc. Remember, Internet users don’t have much time.
Give emphasis on your strong points and don’t write the
story of your life.
Free.
FREE is the most powerful word, and arguably not only on the net.
Provide something free, such as an e-book, report, newsletter, etc.
It will make the difference but on the other hand don’t overdo it. Don’t blast your ad with endless freebies. You want potential customers, not freebie seekers.
Subscribe to the ezine.
You can subscribe to more ezines and take
a look at the ad section. Watch your competition.
See how they work. Have an idea on what the ezine is all about.
Target.
Extremely important! If you sell software
don’t expect to have ad response on a dating club ezine.
Target is the key to ezine success.
Not everyone is interested in your offer.
Grammar error check.
Very simple you might say but many people overlook it.
It is so unprofessional to submit an ad with
grammar mistakes. Response to this ad is out of the question.
USING CAPS.
You don’t need to yell. This is another way to look unprofessional.
People will consider that you are desperate to sell.
Remember your intention is not to sell but providing benefits.
Use solo and top sponsor ads.
Free is good but there is an amazing response on these kind of ads. Research estimates about 5% to 12% ad response.
You will not find anywhere else that kind of rate.
Even if you are on a shoestring budget, there are so many bargains out there.
Track your ads.
Suppose you have 6 ads running and you have sign ups from one, how would you know which is the golden one? Track those using special codes or even better if you
can afford it, use tracking software.
Follow publisher’s guidelines.
Follow the rules. Ezine publishers have specific reasons for using them.
Use a question in your headline.
People are trained from school to answer questions. It’s a killer marketing and psychological trigger.
Do NOT use unbelievable claims in your subject line or even on your whole ad.
People have been scammed many times in the past and they won’t believe you.
Test all the time.
Do not expect to write the first ad and be the profitable one. You must use many variations of your ad but don’t change the whole ad but only some words (psychological triggers).
See how Kurt Naulaerts and Harry Morris promote their online business.
Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a part of our social, cultural, and business environment.
The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However, there are a number of situations that usually dictate a higher proportion of advertising to sales than might otherwise be used. First, it introduces a new product of service; to enter the marketplace against established competition, extra weight is needed. Second, to encounter competition; some industries are engaged in price wars and have far more competition than others, especially when nobody is a real leader in the field. Third, to maintain a leadership position; companies decide to spend in advertising investing in promoting their brand names. Fourth, to emphasize price; among all competitive pressures, price is probably the most usually used feature that gets heavily promoted. Finally, to keep up with a fast growing industry; in fierce competitive fields it is vital to spend more on advertising to prevent others from surpassing your offer.
Advertising primary strength is that it reaches a large mass audience to intensify broad-based demand for a product. As specialists support, advertising can build brand awareness, create long-term brand images and positions, and increase brand knowledge effectively. It can furthermore, alter the image of an existing product and act as a reminder mechanism. Finally, advertising acts also as a memorability mechanism through message repetition.
Regarding new product launch, advertising is considered of vital importance as it can provide the necessary information to the targeted audiences and increase their awareness levels. It moreover can act as an Awareness-Identification-Desire-Action tool since it can provide all the incentives needed for a trial. As far as the action stage is concerned, advertising can become the element through which a prospect will decide upon purchasing the product or service. Coupons, free samples, discounts, and many other promotional mechanisms can become the reason behind a new product’s success. Penetrating any market is a matter of well-planned integrated marketing program and in order for a new product’s or service launch to be successful, advertising can serve as a valuable tool for the company’s future goals and current sales increase.
Advertising has limits, however. Consumers often tend to believe it is intrusive, and try to avoid it by changing the TV-channel, radio station or page. Because of the abundant of products and services in today’s world, clutter issues can threaten advertising, as the more advertisements exist, the more frustrated the consumer becomes. Another major drawback of advertising is that of lost impressions. Due to its high penetration, the mass market is not always the right target to which the messages are directed.
Regarding new product launch, advertising is valuable only to companies if it creates consumer identification, is differentiated from clutter, and in the long run its success is measured by repeat purchase. If a product or service stays viable for a longer period than its competition, it is due to its penetration to customer minds and homes.
Concluding, advertising should be used in the marketing communication mix to maximize its strengths, which should be analyzed relatively to other marketing communication tools.
Jonathon Hardcastle writes articles on many topics including Consumer Information, Business, and Real Estate
Just launched your website? Want to make some cold hard cash selling your products, affiliate products or just from Google Adsense?
Is it difficult to get traffic to your website? I bet it is, if you’re just getting started.
Now that you’re up and ready with your own online shop, all you need to do is focus and plan to explode your traffic counter.
You might be in one of these 2 conditions right now.
1. You lack advertising budget.
2. You have some few hundred or thousand dollars in your pocket to test your website and get the ball rolling.
This article is for those who are planning to get started but lack advertising budget.
There are simple but powerful steps that will get you storms of targeted traffic to your website starting today. And yes, you can do this for FREE if you’re really determined to succeed.
So lots of blah… blah, lets get started and I will show you 2 simple steps that you can cash on right now and sell your products like CRAZY…
Your FREE Traffic Generation Strategies EXPOSED.
Step 1 - Get Active in Popular Discussion Forums in Your Niche.
I don’t care whatever niche you’re targeting, I am sure that there will be some popular high traffic forums in your niche.
Hunt them down on Google. Create a list of atleast 20 forums in your niche and start participating in the discussion starting today.
Don’t blatantly post your ads in forums, you will get banned instantly.
Rather post…
1. Valuable comments.
2. Answer questions posted out there.
3. Share your knowledge and expertise.
4. Post your articles if the post is related to your article content and
5. Last but not the least, post your signature file with a link to your website below the post.
You will see hungry visitors pouring into your website almost instantly, signing up as leads and purchasing your products.
Establish your credibility out there and you will soon see why I recommended you this tactic. You can easily get few hundred leads and dozen of sales every month applying this tactic alone.
Step 2 - Start Writing Articles.
Write valuable articles in your niche and start posting them to article directories.
There are hundreds of submission softwares and sites that will help you out in submitting your articles to hundreds of directories.
Make sure you do this on regular basis. Write atleast 5 articles daily, I know it is a lot of work, but do it.
With this kind of plan you will easily write atleast 150 articles every month that will help you out to get truckloads of visitors to your site.
Place your resource box with a link to your website below your articles and then start promoting them.
Apart from submitting your articles in article directories, also email your articles to website owners and ezine publishers in your niche. These guys are hungry for quality content to post on their website and newsletter, so make sure you get their attention.
This will get you some hoards of exposure in return.
While doing the above 2 steps make sure you track your ads that you place in forums and also your article resource box.
With this you will know exactly which ads are working and pulling in visitors and then you can use these ads in your future advertising campaigns such as pay per click search engines, ezines, etc.
Using the above 2 steps on consistent basis WILL surely get you tons of traffic and sales that you can ever handle without spending a dime in advertisement.
All you need to do is get started with a positive attitude and a killer determination to succeed.
Whatever you do, I wish you all the very best and success in life and business.
FREE Video: How to Create Your First Money Making Website in 7 Days or Less? - Starting Today.
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Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort.
Most websites today compete heavily for a top ten listing on the major search engines for words or phrases that are relevant to their websites. This equates to targeted traffic or visitors with a desire to see their webpages.
Whether people are just surfing for entertainment or actually seeking information, it’s usually the top ten listings that get clicked on when search results are given. Optimizing a website for a top ten listing is best left to the professionals. While such exposure can equate to heavy traffic, does the benefit out way the cost?
Most website owners may not have the budget to secure and maintain a top ten listing on the major search engines. An alternative to the major search engines is the pay per click option. Usually people bid an amount from 1 cent on up per click for a key word. Whoever makes the top bid for that key word gets the #1 position on down.
It can be an ideal way to bring targeted traffic to your website and maintain a budget within your reach. How do you know if a pay per click option is right for you?
1. Would it be cost-effective? If you pay 1 cent per visitor and make 2 sales with 100 visitors, did the 2 dollars you spent on advertising make it worthwhile?
2. What words are relevant to your site? If you want people who have an interest in Work At Home Opportunities to find your site when doing a search you might bid on this phrase or similar phrases. Computer Jobs might bring people to your website however you see its probably not relevant enough.
3. Who visits your site? Know your target market. If you are selling something or seeking to hook up with other opportunity seekers be sure its spelled out in the title and description of your site. You want people who will make an action at your site. You are looking for them and are they looking for you.
4. Where on Your Website? List the page on your website that calls for an action on the part of the visitor whether it be the point of sale page or just obtaining the email address of the visitor.
As you can see, Pay Per Click Search Engines can be an inexpensive alternative for your advertising campaign especially when you may be on a limited budget or just don’t have the resources or time to bring your website up to a top listing on the major search engines.
Getting your website in front of the right people is mainly your task with search engine listings.
Robert Williams is the promoter ofPrepare4Success.comand the Editor of Work At Home Business Website. WAHBWS is an information portal designed to assist those who are seeking to generate an income from home. Come and Visit Work At Home Business Website Today
Are you ready to market your product and services on the net?
You have finally created a powerful sales pulling website with sizzling copy, powerful graphics and now you are waiting for customers to crawl into your website. Am I right?
You will soon realize that things are NOT that simple. Creating a website with hot selling product is just one part of this ebiz game.
You have yet to master part 2, that is traffic generation and web advertising which is unfortunately the MOST important step of doing business on the net.
Your website without traffic is just like a shop in a desert where even birds donot pay a visit.
So make sure you pull up your sleeves and do something right now, study some of the best internet advertising strategies that will sky rocket your profits through the roof.
In this article you will discover 2 extremely important internet advertising tactics that almost every internet marketer jumps to once they have launched their product.
These advertising tactics will help you to test your website conversion ratio and give you your website profit numbers with which you can play around.
So here are 2 block formula that will get you truckloads of visitors, leads and sales to your website starting today…
Block 1 - Pay Per Click Advertising.
Two of the most popular ppc advertising sites are…
1. Google Adwords at adwords.google.com and
2. Yahoo Search Marketing at www.overture.com
You have to bid on targeted keywords on these pay per click search engines and accordingly your ads will get ranked.
Many pay per click search engines like overture will give you higher ranking if you bid more than your competitor.
But google adwords will rank your ad based on your ad click through ratio ( that is the percentage of clicks that your ad generates with respect to ad impressions ) and your keyword bidding.
To succeed in pay per click advertising these are the 5 most important steps that you have to follow…
Step 1 - Select a huge list of targeted keywords.
Step 2 - Group your similar keywords and create tightly focus ad groups.
Step 3 - Create different targeted ads for different ad groups.
Step 4 - Create seperate landing pages for each ad groups.
Step 5 - Test everything. Right from keywords, ads, landing pages, website conversion ratio, ROI ( Return On Investment ), sales conversion ratio, lead conversion ratio and alot more.
If you follow these 5 simple steps you are sure enough to get customers flocking to your site purchasing your products.
Block 2 - Ezine Advertising.
Ezine publishers send out ezines and newsletters to their list on regular basis with quality information.
Ezines have very targeted group of subscribers and some of them have a list of thousands of subscribers.
Now it is your turn to purchase cheap ads in ezines and get your site in front of thousands of targeted prospects.
Just signup as a subscriber with few quality ezines in your niche. Check out their issue.
If you personally feel that these ezines are professional, provides quality information, has some good subscriber base, then you can place tiny classified ads in ezines and get visitors crawling all over your website.
Ezine ads is also one of the most powerful internet advertising strategy that produces high conversion ratio.
You can instantly test ads and your website conversion ratio using the above 2 website promotion tactics.
Therefore I would urge you to get a bit serious and start your education in the following 2 areas to promote your website, you will be glad you did.
FREE Video: How to Create Your First Money Making Website in 7 Days or Less? - Starting Today.
Learn how to start an internet business
http://www.InstantProfitVideos.com/internet-business