If you want to use music for your website, in multimedia or traditional media productions you need to know about music licensing. Website designers, video makers, TV show producers and all other creative artists are constantly looking for music in their productions.
It’s important to understand what copyright means, how it applies to music, and […]
Happy with the results from your TV, radio and print advertising? Ever feel like you aren’t getting the bang for the buck you envisioned?
Maybe you should consider rethinking your media mix. The concept of an advertising media mix is straightforward: Since no one magazine, newspaper, Web site, or broadcast outlet is likely to zero in […]
Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter and did my best to corral the leaves that ultimately would fill 23 yard bags.
After […]
It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence.
While its boosters have long proselytized the medium as a powerful complement to other in-store promotional techniques and messaging, […]
Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.
A key component of the effort is the […]
Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.
Consider the case of an advertising forecast for 2007 from Watchfire Digital […]
If you have ever, and I do mean EVER been surfing through the television channels after midnight any day of the week, you’ve seen this sneaky little bugger hard at work inside all those crappy infomercials.
These guys, or gals, really want you to buy a copy of their product. So they’ll sweeten the offer up […]
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is - you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, […]
Lining Internet pages throughout the World Wide Web are the trademark banner advertisements. Its ability to lure visitors with its content and strategic design can either make or break a business.Its quintessential element is clear: to pave the way for businesses to promote themselves. With a solid banner ad, many advantages could come to play: […]
So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction? You are not a lone if you […]